The Complete Guide to Selling RepX
SECTION 1
🎯 THE OFFER STRUCTURE
Core Pricing Model
For Existing Clients (Add-On Package):
- Price: $500/month
- Eligibility: Current Unfair Advantage or Recruiting Gold customers
- Your Commission: $50/month residual = $600/year per account
- Positioning: "Multiply your existing recruiting results"
Standalone Package:
- Price: $1,000/month
- Includes: Recruitomatic Bronze access + Full ATS automation
- Your Commission: $50/month residual = $600/year per account
- Positioning: "Complete recruiting automation solution"
🔥 Limited-Time Launch Terms
- Early Bird Special: All launch customers grandfathered at current pricing for 12 months
- Urgency Creator: Rates will increase after initial launch period
- Action Line: "Lock in founding member pricing before rates go up"
SECTION 2
💰 THE VALUE EQUATION
The ROI Calculator (Your Power Pitch)
"Let me show you the math that makes this a no-brainer..."
- Average recruiting fee per hire: $1,500-$2,500/month
- RepX delivers minimum 1 quality recruit per month
- Customer investment: $500-$1,000/month
- ROI: 150-500% return minimum
Value Stack Presentation
Contact Mining System
($500/month value)
- Automated extraction from rep phones
- Intelligent duplicate detection
Swipe-to-Recruit Interface
($300/month value)
- Gamified for maximum engagement
- Takes seconds per contact
Recruitomatic Engine
($1,000/month value)
- Fully automated SMS follow-up
- Interest qualification system
Analytics Dashboard
($200/month value)
- Real-time performance metrics
- ROI tracking
Unlimited Rep Access
($500/month value)
- Up to 50 reps per account
- No per-seat fees
Total Value: $2,500/month
Their Investment: $500-$1,000/month
SECTION 3
🎪 THE PERFECT PROSPECT PROFILE
Tier 1: Instant Yes (Warm Leads)
- Current Recruitomatic Gold customers
- Current Unfair Advantage customers
- Companies struggling with recruiting
- Teams with 10+ sales reps
Tier 2: Quick Wins
- Companies paying for other recruiting solutions
- Teams experiencing high turnover
- Organizations wanting organic hires
- Businesses tired of recruiting fees
Tier 3: Education Required
- Small teams (under 10 reps)
- Companies without current recruiting systems
- Organizations skeptical of automation
SECTION 4
📱 THE SALES CONVERSATION FLOW
Opening Framework: The Pattern Interrupt
"Hey [Name], quick question - are your sales reps sitting on a goldmine of recruiting contacts they don't even know about?"
Wait for response, then...
"What if I told you we could turn every one of your reps into a recruiting machine with just 2 minutes of swiping per week?"
The 3-Step Pitch Sequence
Step 1: Problem Agitation (30 seconds)
"You know how most companies are paying $1,500-$2,500 per recruit, and their best leads are actually sitting in their reps' phones? The problem is reps are too busy selling to actively recruit, and HR doesn't have access to those warm connections."
Step 2: Solution Bridge (45 seconds)
"RepX solved this. Your reps literally swipe through their contacts like Tinder - takes 2 minutes. Our system automatically texts everyone they select, qualifies interest, and delivers you a report of who wants to join your team. No work for the rep after the swipe."
Step 3: Results & Urgency (30 seconds)
"Companies are getting 3-5 qualified candidates per rep per month. At $500 for existing customers, that's less than the cost of one recruiting fee, but you get access to hundreds of warm leads. We're locking in founding members at this rate - it goes up next month."
Discovery Questions That Sell
- "How much are you currently spending on recruiting per month?" 1.
- "What percentage of your new hires come from employee referrals?" 2.
- "How many contacts do you think each of your reps has in their phone?" 3.
- "If each rep could generate just 2 qualified candidates per month, what would that be worth to you?" 4.
- "What's your current retention rate for new hires?" 5.
SECTION 5
🚀 OBJECTION DESTROYERS
Objection: "We already have Recruitomatic"
Response: "Perfect! That's exactly why this is a no-brainer for you. RepX feeds directly into your existing Recruitomatic system. Think of it as turbo-charging what you already have. For just $500 more, you're multiplying your candidate flow by 10x."
Objection: "My reps won't use it"
Response: "That's what's genius about this - it takes literally 2 minutes per week, and we gamified it. Plus, there's a rewards system built in. We're seeing 89% adoption rates because it's actually fun. It's like Tinder for recruiting."
Objection: "We don't have budget"
Response: "I get it. Let me ask you this - what did your last hire cost you? Most companies tell me $1,500-$2,500. RepX pays for itself with just one hire, but delivers 3-5 qualified candidates per month. It's not an expense, it's a profit center."
Objection: "I need to think about it"
Response: "Totally understand. While you're thinking, just know that we're only locking in this founding member price for early adopters. After this month, it goes up to $750/$1,500. Would it make sense to lock in the lower rate now even if you start using it next month?"
Objection: "How do I know it works?"
Response: "Great question. We're so confident, we're backing it with results. You'll see interested candidates within the first week, or we'll work with you until you do. Plus, with the month-to-month option, you can cancel anytime if you're not seeing ROI."
SECTION 6
💪 POWER PHRASES THAT CLOSE
Assumptive Close Lines
- "Should we get you started with the add-on package since you're already a Gold member?"
- "I'll get you set up with founding member pricing - what's the best email for the welcome kit?"
- "Let's lock in your rate before the increase - I can activate your account right now"
Urgency Creators
- "I've only got 3 spots left at the founding member rate"
- "The price literally doubles next month"
- "Your competitors are already using this to steal talent"
Social Proof Drops
- "Johnson Roofing just pulled 12 candidates in their first week"
- "Every Unfair Advantage customer who's seen this bought on the spot"
- "We're onboarding 10 companies this week alone"
SECTION 7
📊 THE PRESALE STRATEGY
Week 1: Warm Market Blitz
Target: All existing Recruitomatic/Unfair Advantage clients
Message: "Exclusive early access to our new recruiting multiplier"
Goal: 20 signups
Week 2: Expansion Push
Target: Past prospects who didn't buy recruiting solutions
Message: "This changes everything about recruiting costs"
Goal: 15 signups
Week 3: Cold Market Penetration
Target: Companies with 20+ reps
Message: "Turn your sales team into a recruiting army"
Goal: 10 signups
SECTION 8
💎 SALES REP SUCCESS TIPS
Daily Success Routine
Morning:
Send 5 "exclusive preview" texts to warm leads
Midday:
Make 10 calls focusing on ROI math
Afternoon:
Follow up on yesterday's conversations
Evening:
Send calendar invites for tomorrow's demos
Your Money Lines (Memorize These)
"One recruit pays for 3 months of RepX"
"Your reps are sitting on 500+ recruiting contacts each"
"2 minutes of swiping = 5 qualified candidates"
"The price doubles after the launch period"
"$600 commission for every sale you make - residual"
Mindset Mantras
- This sells itself to anyone who understands math
- Every 'no' gets you closer to your next $600 commission
- You're not selling software, you're selling profitable recruiting
- Urgency is real - the price IS going up
SECTION 9
📝 QUICK REFERENCE SHEETS
Feature Benefit Translation
Pricing Cheat Sheet
- Existing clients: $500/month (say "$6,000/year investment")
- New clients: $1,000/month (say "$12,000/year recruiting solution")
- Your commission: $50/month (think "$600 annual passive income")
- Value delivered: $1,500-$2,500/month (emphasize "3-5x ROI")
The 30-Second Elevator Pitch
"RepX turns your sales team's phones into a recruiting goldmine. Reps swipe through contacts like Tinder, our AI handles all the outreach, and you get a report of interested candidates. It's $500 for current customers, delivers 3-5 candidates per month, and literally pays for itself with one hire. Want to lock in founding member pricing?"
SECTION 10
🎯 CLOSING THE DEAL
The Signature Close Sequence
Confirm Pain:
"So you're spending $X on recruiting with Y results?"
Project Results:
"Based on your team size, you'll likely see Z candidates/month"
Calculate ROI:
"That's $X in value for $500 investment - a X% return"
Create Urgency:
"I can lock in founding pricing right now before it doubles"
Assume Sale:
"What email should I send your login credentials to?"
Post-Close Protocol
- Immediately send confirmation text 1.
- Add to onboarding queue 2.
- Schedule implementation call 3.
- Send referral request for 2 similar companies 4.
- Log everything in CRM 5.
Commission Maximizers
- Bundle with Unfair Advantage for double commission
- Upsell to annual prepay for bonus
- Get referrals immediately post-close
- Create case studies from early wins
SECTION 11
🚁 ADVANCED STRATEGIES
The "Insider Preview" Play
"Since you're already a valued client, I'm giving you first access to this before we open it to the public. You know how exclusive early access usually comes with the best pricing..."
The "Competitive Advantage" Angle
"Your competitors are still paying recruiting fees. You'll be pulling talent at 80% less cost. That's a competitive advantage that compounds every month."
The "Calculator Close"
Pull out your phone: "Let's do the math together... 20 reps x 500 contacts each = 10,000 potential recruits. Even if 1% are interested, that's 100 candidates. At typical recruiting fees, that's $150,000 in value. Your cost? $500/month."
SECTION 12
📱 QUICK ACTION ITEMS
Your First 5 Sales
Call your warmest Recruitomatic Gold client
Text all Unfair Advantage customers about "exclusive preview"
Reach out to that prospect who said "too expensive" last time
Call the company that just complained about recruiting costs
Message your biggest client about their "founding member opportunity"
Daily Sales Scorecard
5 Warm reach-outs completed
10 Discovery calls made
3 ROI calculations presented
2 Urgency messages sent
1 Close attempted
Your Commission Tracker
Sale #1
$50/month = $600/year
Sale #5
$250/month = $3,000/year
Sale #10
$500/month = $6,000/year
Sale #20
$1,000/month = $12,000/year
🎬 FINAL WORDS: YOUR MILLION DOLLAR MINUTE
Remember: You're not selling software. You're selling the solution to their biggest pain point - finding quality talent without paying ridiculous fees.
Every company needs this. Every company can afford this. The math always works in their favor.
The only question is: Will they buy from you today at founding member pricing, or from someone else tomorrow at double the cost?
RepX Sales Training & Offer Playbook